Tag Archives: marketing

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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The Eternal Internal Dilemma: In-house Marketing vs. The Agency

Marketing is an Investment In today’s economic environment it is more important than ever to make sure you get the most out of every dollar you invest in your business. If managed wisely, one of the most important, and potentially … Continue reading

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Maximize Your Marketing With Differentiation

Get better ROI by building your brand around what you do better than your competitors. Many companies make the mistake of failing to differentiate their product from their competitors. If you’re not communicating what you do best, your target audience … Continue reading

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Mad Men Advertising

Have you seen the hit TV series Mad Men?  If not, you are missing out on a great perspective of some 1960s advertising.  The show has won several awards including; winner of three consecutive Golden Globes and back-to-back Emmys for … Continue reading

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Three Unique Print Ads

With everyone’s short attention span these days, it is vital to develop a creative ad that will hold their attention.  We picked three of our favorite unique print ads to share with you: Berger paints creatively shows how natural their … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 3)

You are making your ad exclusive to only your target market. Just because they are the most likely person to buy from you, doesn’t mean that they are the only person who will buy from you. Making your messages simple … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 2)

You are filling your ad with phrases and clichés that are used in other ads. If it sounds like an ad their attention will shift to something else. Even if they do hear your ad, they aren’t going to remember … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 1)

People don’t like to hear or see advertisements. They have been overwhelmed with messages coming from every possible direction. While they are listening to the radio, they are also seeing ads on vehicles and billboards, all the while receiving e-mail … Continue reading

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Great Viral Marketing Campaign

Since it’s Friday, we thought we would share a fun YouTube video. Yesterday, Inc.com created a list of 7 Great Viral Marketing Campaigns, so we picked our favorite campaign out of the bunch.  Here is a commercial from Orabrush’s campaign … Continue reading

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