Tag Archives: branding

VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that … Continue reading

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Is Your Brand Suffering From a Lack of Differentiation?

Keane Stands Out with              Refreshed Brand The Keane Organization, Inc. provides corporate compliance and enterprise risk management solutions to the world’s most successful companies. While their services were second to none, their brand messaging was failing to differentiate them in … Continue reading

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The 3.5 Building Blocks Of An Irreplaceable Brand

You don’t need much to build a brand… Building a brand that matters is something entirely different. Just making a product and putting it out there isn’t nearly enough. Great brands are irreplaceable to the customer and it takes several … Continue reading

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All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the … Continue reading

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Your Brand Needs Repositioning If…

Sometimes you come to the realization that there’s just something not quite right with your brand. It could be a number of things or one big thing but all signs are telling you that a change needs to be made. … Continue reading

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Advertising Fails, brand building, Brand Crisis, Brand Management, brand marketing, branding, Marketing, Marketing Company Philadelphia, social media agency Philadelphia, social media marketing, social media Philadelphia | Tagged , , , , , , , , | 1 Comment

Your Brand Is The Only…

To be competitive, your brand HAS be the only something. That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7″ or “We are the only ______ … Continue reading

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The Importance Of Finding The Right Font

Some people put little thought into the font they choose to represent their brand. Those people are off to a bad start. Every aspect of brand matters from the shape of the letters to the colors you use and every … Continue reading

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Mad Men Advertising

Have you seen the hit TV series Mad Men?  If not, you are missing out on a great perspective of some 1960s advertising.  The show has won several awards including; winner of three consecutive Golden Globes and back-to-back Emmys for … Continue reading

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