Tag Archives: brand building

VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

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Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that … Continue reading

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Is Your Brand Suffering From a Lack of Differentiation?

Keane Stands Out with              Refreshed Brand The Keane Organization, Inc. provides corporate compliance and enterprise risk management solutions to the world’s most successful companies. While their services were second to none, their brand messaging was failing to differentiate them in … Continue reading

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Who Is Your Brand?

This is not the answer to a Jeopardy question.  This is a technique that can be very useful to a company at any stage in the business lifecycle.  Think of your brand as a person, because that might be how … Continue reading

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Google’s April Fools Joke

The Google team’s April Fools joke struck gold this year.  With over five and a half million views since Friday, Google continues to build its brand loyalty and awareness.  The idea behind this success is simple, interact with your customers, … Continue reading

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Facebook Is Testing Real Time Ads

This month Facebook quietly started testing its own version of intent-based advertising, delivering real-time ads based on user wall posts and status updates.  If you post something about wanting to go see a movie, you may see an ad or … Continue reading

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Google’s Lessons In Branding

Google has done such a good job at branding themselves, so well they have actually turned their brand in to a verb.  We picked out three big things that stood out in our minds anyone can learn from. Variation vs … Continue reading

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A Genuinely Refreshing Idea

Sprite’s “SparkParks” is a great campaign thats goal is to revitalize and physically refurbish basketball parks in communities across the US.  This is a great grassroots outreach on Sprite’s behalf, and they displayed a great use of social media. You … Continue reading

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