Tag Archives: advertising

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

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Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that … Continue reading

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Psychology In Advertising

This video is modeled after an old TV commercial but it has a lot of great content. Truth being there is a lot of psychology behind advertising, especially successful advertising.   One important thing is to know that just because … Continue reading

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A Visual History Of Advertising (Infographic)

Advertising has come a long way, all the way from stone carving to The Old Spice Man. Sometimes it’s easy to forget about everything that happened in between. Luckily Infolinks took the the time to put it all together in … Continue reading

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Mad Men Advertising

Have you seen the hit TV series Mad Men?  If not, you are missing out on a great perspective of some 1960s advertising.  The show has won several awards including; winner of three consecutive Golden Globes and back-to-back Emmys for … Continue reading

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Three Unique Print Ads

With everyone’s short attention span these days, it is vital to develop a creative ad that will hold their attention.  We picked three of our favorite unique print ads to share with you: Berger paints creatively shows how natural their … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 3)

You are making your ad exclusive to only your target market. Just because they are the most likely person to buy from you, doesn’t mean that they are the only person who will buy from you. Making your messages simple … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 2)

You are filling your ad with phrases and clichés that are used in other ads. If it sounds like an ad their attention will shift to something else. Even if they do hear your ad, they aren’t going to remember … Continue reading

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