So You’re Not Using Youtube…

Posted on January 24, 2012 by admin

It has already been established that video is king in the social world and if that’s the case, than you can consider Youtube the emperor. This video giant has been boasting about its girth since the beginning. Now they have a new milestone to promote, one hour of video is now being uploaded to YouTube every second. To celebrate they created lots of fun animation and loaded it up at OneHourPerSecond.com, where they visualize the relationship between real time and Youtube time.

In a blog post, YouTube also offers some viewing data: ”For all the hours of video you’re uploading—you’re watching more as well; we’ve now exceeded 4 billion video views globally every day. That’s up 25 percent in the last eight months and the equivalent of more than half the world’s population watching a video every day, the same number as there are U.S. $1 bills in circulation, the same as the number of years since there was water on Mars. … It’s a big number, and you’re making it bigger every day.”

The question then becomes, “Why aren’t you using Youtube?”

Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Advertising Fails, Content, Content Marketing, Marketing, Marketing Company Philadelphia, Mobile Marketing, Online Marketing, social media, Social Media Advertising, social media agency Philadelphia, social media marketing, social media Philadelphia, Social Media Tips, social networking, Timmons&Company, Video, Video Marketing, Youtube | Tagged Ad Agency Philadelphia, branding company philadelphia, online video, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media news, social media Philadelphia, social media trends, video and social media, video marketing, youtube | Leave a comment

How To Get Your Fans To Talk About You

Posted on January 23, 2012 by admin

Under-Promise and Over-Deliver

Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you have a better idea of how to make your fans or customers fall in love and then tell the world about it.

It does take that little or lot extra to make someone happy enough that they will talk about it. The average satisfied customer won’t tell anyone about their experience unless asked. The happy customer may tell a few of their friends, but the customer who is truly impressed will tell the world.

It has become a business standard to over-promise and under-deliver. This makes your competitore reactive instead of proactive and also leaves them with several unhappy or unsatisfied customers. This is where the opportunity appears for your brand:

Make it a standard for your brand to over-deliver every time it has the chance to do so.

Your fans and customers will make a stronger connection to your brand. It also gives them reason to talk about you every time they hear about another competing brand. If you are the best it doesn’t matter how good the competitors are.

What are you doing to get people talking? Share your thoughts in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, brand building, Brand Management, brand marketing, branding, Marketing, Marketing Company Philadelphia, social media Philadelphia | Tagged Ad Agency Philadelphia, brand advocates, brand fanatics, brand fans, branding company philadelphia, getting customers to talk about your brand, getting fans to talk, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

The Twitter Champions of 2011 [Infographic]

Posted on January 19, 2012 by admin

We found a recent post from Mashable that takes a look at the brands that really took advantage of Twitter in 2011. At this point Twitter has proved to be a lasting social network and it doesn’t look like it’s going anywhere soon. With a recent spike in successful advertising Twitter has businesses and users hooked. (See our recent post on advertising on Twitter. )

“As longtime Twitter addicts know, there’s little that people love to tweet about more than Twitter itself.

HootSuite, maker of its eponymous social media aggregation tool, offered some evidence of that when it compiled a list of top 15 brands on Twitter. The result: Twitter itself topped the list. HootSuite’s index isn’t based on followers, but on the amount of time the brand spent in the top 10 trending topics and its rank on that list.”

Who are the top brands you follow on Twitter? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Brand Management, brand marketing, branding, Marketing Company Philadelphia, Marketing services, Online Marketing, Social Media Advertising, Timmons&Company | Tagged Ad Agency Philadelphia, branding company philadelphia, digital media, media trends, Philadelphia Advertising Agency, Philadelphia marketing company, social branding, social media, social media agency Philadelphia, social media marketing, social media Philadelphia, twitter | 1 Comment

Smart Thief Caught In The Act!

Posted on January 18, 2012 by admin

How to you tell the world about an amazing new TV that’s so thin you can barely notice it? Well LG took the guerilla marketing approach with this one. With over 3.5 million views, we think they got the point across. Do you think guerilla marketing is worth the risk? What happens when a company puts resources into creating a “viral video” that never goes viral? Share your thoughts in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Guerilla Marketing, Marketing Company Philadelphia, social media agency Philadelphia, social media Philadelphia, Timmons&Company | Tagged Ad Agency Philadelphia, branding company philadelphia, clever marketing, guerilla marketing, LG, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia, viral videos | Leave a comment

The Importance Of Finding The Right Font

Posted on January 10, 2012 by admin

Some people put little thought into the font they choose to represent their brand. Those people are off to a bad start. Every aspect of brand matters from the shape of the letters to the colors you use and every other little detail in between. Some people find it hard to believe that little changes can make a recognizable difference. Well, here’s our proof. Here are some epic brands turned sour by the always terrible Comic Sans.

What brands do you think have it figured out? Which ones don’t? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Brand Management, branding, Marketing, Marketing Company Philadelphia | Tagged Ad Agency Philadelphia, brand consistency, branding, branding company philadelphia, branding tips, designing brands, fonts and branding, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

The Dawn Of The Relationship Era

Posted on January 9, 2012 by admin

It’s time to acknowledge that we can no longer afford to put all of our efforts solely into the product and positioning. We have to invest our resources into what our customers are really looking for… a relationship. A recent article from Ad Age says goodbye to traditional marketing as we know it.

“This is about turning everything you understood about marketing upside down so that you can land right side up. This is about tapping into the Human Element.”

Here are the two big points to take away that change EVERYTHING.

1. People are no longer afraid to announce their love for a brand to the world. Not just people or pieces of art, for brands and they do so constantly. You know how people who genuinely care about a brand.

2. Your brand is being evaluated in the social world 24/7 and there’s nothing you can do to stop it and you don’t have the option to ignore it.

What have you done to focus more on the relationship with your customer? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Marketing Company Philadelphia, Marketing trends, Social Media Advertising, social media marketing, social media Philadelphia | Tagged Ad Agency Philadelphia, branding company philadelphia, customer relationships, marketing in 2012, marketing tips, marketing to the consumer, Philadelphia Advertising Agency, Philadelphia marketing company, relationship era, relationship marketing, social media agency Philadelphia, social media Philadelphia | Leave a comment

Psychology In Advertising

Posted on January 6, 2012 by admin

This video is modeled after an old TV commercial but it has a lot of great content. Truth being there is a lot of psychology behind advertising, especially successful advertising. One important thing is to know that just because YOU think the ad is a great representation of your product, doesn’t mean the ad will do anything to motivate your customer to buy your product. Check out the video for a few valuable tips for your advertising and marketing strategies.

What elements of psychology do you usually consider first in your marketing strategy or ad campaigns? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Marketing Company Philadelphia, Psychology and Advertising | Tagged Ad Agency Philadelphia, advertising, Advertising Tips, branding company philadelphia, Philadelphia Advertising Agency, Philadelphia marketing company, psychology, social media agency Philadelphia, social media Philadelphia, the psychology of advertising | Leave a comment

Social Media Predictions From The Social Media Gurus

Posted on January 4, 2012 by admin

Social media has done nothing short of explode in the last year or two and by the looks of things it won’t be slowing down anytime soon. We found a great article on Entrepreneur with predictions from some of social media’s biggest names. A few of which we thought we should share to help give you an edge on the competition for the new year.

Gary Vaynerchuk – Gary predicts that the new bookmarking website Pinterest will explode and that some closed networks will also have the opportunity to grow. His predictions are based on the trend of everything becoming more open and the expectation that some people will oppose the openness and flock to the closed networks.

Chris Brogan - Thinks that because so many business are jumping in to social media there will be more noise to sort through. Companies will be challenged with putting more effort into offering value to their fans and customers to shine through all of the clutter.

Guy Kawasaki – Thinks that Google+ will have more users than Twitter in 2012.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company new jersey, advertising company Philadelphia, General, Marketing Company Philadelphia, social media, Social Media Advertising, Social Media Tips | Tagged Ad Agency Philadelphia, branding company philadelphia, Philadelphia Advertising Agency, Philadelphia marketing company, social media 2012, social media agency Philadelphia, social media Philadelphia, social media predictions, social media trends | Leave a comment

Bigger and Better Advertising: Twitter in 2012

Posted on December 28, 2011 by admin

Twitter introduced ads into their network earlier this year and successfully launched them with little to no hesitation. Since the users don’t seem to mind… Twitter has plans for bigger and better ads in 2012.

The research reckons that Twitter will post $259.9 million in revenues in 2012, an 86.3% jump from 2011. Though it has a smaller audience than social media titan Facebook it has been reported to show fairly high success rates.

“Twitter doesn’t provide much transparency into its advertising performance, but some partners, notably EA, have touted an 11% engagement rate in the U.K. for a Promoted Trends campaign. Moreover, users don’t seem to mind ad products like Promoted Tweets, according to research from Lab42.” Reports an article from Mashable.

With the newest updates to twitter we can expect more visual and even video ads to start showing up in our beloved timelines. Restricting the message to 140 characters also makes it easier for Twitter to target the people who are looking for your product or service. We will keep an eye on this newer advertising platform in the new year and we hope you do to.

What do you think about social media advertising? Do you notice sponsored tweets? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Marketing Company Philadelphia, social media, Social Media Advertising, social media marketing, Twitter | Tagged Ad Agency Philadelphia, branding company philadelphia, media trends, Philadelphia Advertising Agency, Philadelphia marketing company, social media advertising, social media agency Philadelphia, social media Philadelphia, timmons & company, timmons and company, twitter, twitter advertising | 1 Comment

A Visual History Of Advertising (Infographic)

Posted on December 27, 2011 by admin

Advertising has come a long way, all the way from stone carving to The Old Spice Man. Sometimes it’s easy to forget about everything that happened in between. Luckily Infolinks took the the time to put it all together in a nice visual format.

What do you think hasn’t change in advertising? Share in the comment box below or on Facebook and Twitter.