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The Twitter Champions of 2011 [Infographic]

Posted on January 19, 2012 by admin

We found a recent post from Mashable that takes a look at the brands that really took advantage of Twitter in 2011. At this point Twitter has proved to be a lasting social network and it doesn’t look like it’s going anywhere soon. With a recent spike in successful advertising Twitter has businesses and users hooked. (See our recent post on advertising on Twitter. )

“As longtime Twitter addicts know, there’s little that people love to tweet about more than Twitter itself.

HootSuite, maker of its eponymous social media aggregation tool, offered some evidence of that when it compiled a list of top 15 brands on Twitter. The result: Twitter itself topped the list. HootSuite’s index isn’t based on followers, but on the amount of time the brand spent in the top 10 trending topics and its rank on that list.”

Who are the top brands you follow on Twitter? Share in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

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Smart Thief Caught In The Act!

Posted on January 18, 2012 by admin

How to you tell the world about an amazing new TV that’s so thin you can barely notice it? Well LG took the guerilla marketing approach with this one. With over 3.5 million views, we think they got the point across. Do you think guerilla marketing is worth the risk? What happens when a company puts resources into creating a “viral video” that never goes viral? Share your thoughts in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Guerilla Marketing, Marketing Company Philadelphia, social media agency Philadelphia, social media Philadelphia, Timmons&Company | Tagged Ad Agency Philadelphia, branding company philadelphia, clever marketing, guerilla marketing, LG, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia, viral videos | Leave a comment

The Importance Of Finding The Right Font

Posted on January 10, 2012 by admin

Some people put little thought into the font they choose to represent their brand. Those people are off to a bad start. Every aspect of brand matters from the shape of the letters to the colors you use and every other little detail in between. Some people find it hard to believe that little changes can make a recognizable difference. Well, here’s our proof. Here are some epic brands turned sour by the always terrible Comic Sans.

What brands do you think have it figured out? Which ones don’t? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Brand Management, branding, Marketing, Marketing Company Philadelphia | Tagged Ad Agency Philadelphia, brand consistency, branding, branding company philadelphia, branding tips, designing brands, fonts and branding, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

The Dawn Of The Relationship Era

Posted on January 9, 2012 by admin

It’s time to acknowledge that we can no longer afford to put all of our efforts solely into the product and positioning. We have to invest our resources into what our customers are really looking for… a relationship. A recent article from Ad Age says goodbye to traditional marketing as we know it.

“This is about turning everything you understood about marketing upside down so that you can land right side up. This is about tapping into the Human Element.”

Here are the two big points to take away that change EVERYTHING.

1. People are no longer afraid to announce their love for a brand to the world. Not just people or pieces of art, for brands and they do so constantly. You know how people who genuinely care about a brand.

2. Your brand is being evaluated in the social world 24/7 and there’s nothing you can do to stop it and you don’t have the option to ignore it.

What have you done to focus more on the relationship with your customer? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Marketing Company Philadelphia, Marketing trends, Social Media Advertising, social media marketing, social media Philadelphia | Tagged Ad Agency Philadelphia, branding company philadelphia, customer relationships, marketing in 2012, marketing tips, marketing to the consumer, Philadelphia Advertising Agency, Philadelphia marketing company, relationship era, relationship marketing, social media agency Philadelphia, social media Philadelphia | Leave a comment

Psychology In Advertising

Posted on January 6, 2012 by admin

This video is modeled after an old TV commercial but it has a lot of great content. Truth being there is a lot of psychology behind advertising, especially successful advertising. One important thing is to know that just because YOU think the ad is a great representation of your product, doesn’t mean the ad will do anything to motivate your customer to buy your product. Check out the video for a few valuable tips for your advertising and marketing strategies.

What elements of psychology do you usually consider first in your marketing strategy or ad campaigns? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Marketing Company Philadelphia, Psychology and Advertising | Tagged Ad Agency Philadelphia, advertising, Advertising Tips, branding company philadelphia, Philadelphia Advertising Agency, Philadelphia marketing company, psychology, social media agency Philadelphia, social media Philadelphia, the psychology of advertising | Leave a comment

Social Media Predictions From The Social Media Gurus

Posted on January 4, 2012 by admin

Social media has done nothing short of explode in the last year or two and by the looks of things it won’t be slowing down anytime soon. We found a great article on Entrepreneur with predictions from some of social media’s biggest names. A few of which we thought we should share to help give you an edge on the competition for the new year.

Gary Vaynerchuk – Gary predicts that the new bookmarking website Pinterest will explode and that some closed networks will also have the opportunity to grow. His predictions are based on the trend of everything becoming more open and the expectation that some people will oppose the openness and flock to the closed networks.

Chris Brogan - Thinks that because so many business are jumping in to social media there will be more noise to sort through. Companies will be challenged with putting more effort into offering value to their fans and customers to shine through all of the clutter.

Guy Kawasaki – Thinks that Google+ will have more users than Twitter in 2012.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company new jersey, advertising company Philadelphia, General, Marketing Company Philadelphia, social media, Social Media Advertising, Social Media Tips | Tagged Ad Agency Philadelphia, branding company philadelphia, Philadelphia Advertising Agency, Philadelphia marketing company, social media 2012, social media agency Philadelphia, social media Philadelphia, social media predictions, social media trends | Leave a comment

Bigger and Better Advertising: Twitter in 2012

Posted on December 28, 2011 by admin

Twitter introduced ads into their network earlier this year and successfully launched them with little to no hesitation. Since the users don’t seem to mind… Twitter has plans for bigger and better ads in 2012.

The research reckons that Twitter will post $259.9 million in revenues in 2012, an 86.3% jump from 2011. Though it has a smaller audience than social media titan Facebook it has been reported to show fairly high success rates.

“Twitter doesn’t provide much transparency into its advertising performance, but some partners, notably EA, have touted an 11% engagement rate in the U.K. for a Promoted Trends campaign. Moreover, users don’t seem to mind ad products like Promoted Tweets, according to research from Lab42.” Reports an article from Mashable.

With the newest updates to twitter we can expect more visual and even video ads to start showing up in our beloved timelines. Restricting the message to 140 characters also makes it easier for Twitter to target the people who are looking for your product or service. We will keep an eye on this newer advertising platform in the new year and we hope you do to.

What do you think about social media advertising? Do you notice sponsored tweets? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Marketing Company Philadelphia, social media, Social Media Advertising, social media marketing, Twitter | Tagged Ad Agency Philadelphia, branding company philadelphia, media trends, Philadelphia Advertising Agency, Philadelphia marketing company, social media advertising, social media agency Philadelphia, social media Philadelphia, timmons & company, timmons and company, twitter, twitter advertising | 1 Comment

A Visual History Of Advertising (Infographic)

Posted on December 27, 2011 by admin

Advertising has come a long way, all the way from stone carving to The Old Spice Man. Sometimes it’s easy to forget about everything that happened in between. Luckily Infolinks took the the time to put it all together in a nice visual format.

What do you think hasn’t change in advertising? Share in the comment box below or on Facebook and Twitter.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Infographics, Marketing Company Philadelphia, Marketing services, social media Philadelphia | Tagged Ad Agency Philadelphia, advertising, advertising infographics, branding company philadelphia, Infographics, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia, the history of advertising | Leave a comment

The Best Commercial of 2011

Posted on December 20, 2011 by admin

Adweek just released their list of the top commercials of 2011. These ads are broken down and evaluated by everything from the actual copy to the visualization. They call it, “This year’s most impeccable craft and story telling in advertising.” We chose to highlight their choice for number one in this post but you can Click Here to see their whole list.

This ad struck gold for several reasons. One being that they combined two universal ad elements, kids and Star Wars. The second is that the successfully told a story that appealed to families all over the world.

Feel free to shoot any other questions in the comment box below or through Facebook and Twitter.

If you are in need of a well rounded group of experts to help push your advertising and marketing to the next level, contact Timmons&Company to talk about your goals and the best way to achieve them.

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, advertising company new jersey, advertising company Philadelphia, Best Commercials of 2011, Marketing Company Philadelphia | Tagged Ad Agency Philadelphia, advertising in 2011, best commercials of 2011, branding company philadelphia, commercials of 2011, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

3 Ways To Tune Up Your Social Media For The Holidays

Posted on December 19, 2011 by admin

Your social media is your most direct connection to your friends, fans, and customers. So, how are you planning to handle the holiday season? Doing too much or too little can disenchant your fans, especially over the holidays. That’s why we put a few important tips together just for you!

1. Be Human – Social media is all about being personal so make sure you are really brining out that aspect of your brand. The holidays are all about sharing and caring so don’t be afraid to venture out of your normal social media routine into the uncharted territories of holiday spirit. There is all sorts of content out there you should be able to find something that stays true to your brand.

2. Don’t over-do it – Doing more for the holidays doesn’t mean you need to post something every hour on the hour. The number 1 reason people “unlike” a page is because they post too frequently. It is a season to share and connect, not to annoy.

3. Listen and Respond – This is what social media is all about but some brands are still completely missing it. The conversation goes two ways so make sure you are participating! When your customers talk to you, you should talk back.

These are all basic rules that should be followed all year-round, but are especially important over the holidays. Click here for more tips for handling your social media over the holidays.

Feel free to shoot any other questions in the comment box below or through Facebook and Twitter.

If you are in need of a plan for your social media, contact Timmons&Company to talk about your goals and the best way to achieve them.