Which colors work best for your brand? Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

What trends do you think are picking up speed this quarter? Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

That’s right it’s the dreaded confrontation between you and video content. EVERYONE is using Youtube and yes that means your customers. If you’re like any other business out there, you can’t afford to miss out on any opportunities. That’s why we put together this list of tips to help get you start marketing on Youtube.

1. Anyone Can Do It – You don’t need a production studio, a director, a makeup artist and a sound crew. You just need a camera and thanks to wonderful technology, most people can find that right inside your phone.

2. Figure Out What Works – People go on to Youtube to either find something valuable or to be entertained. Think about that before you put your video together. Be creative to create something funny or use your expertise to create something valuable. If you make it, they will watch.

3. Put A Link In The Description! – There should be a link to your website in the first line of your description. Say you create a great video. It grabs the viewers attention and maybe even inspires them to take the next step and find out more about your company. But, how do they find your website? If the link is in the description, it’s a one-click solution. If it’s not the viewer will have to search and most people would rather watch another video, maybe someone else’s video instead.

4. Choose The Right Thumbnail – Inside your video manager you will see a few options to set as your thumbnail, pick the best one. Why is this important? Because before someone decides to watch your video they see the thumbnail and if you look less than interesting, they might just skip over you.

5. Share Your Videos – Yes, people will be looking around inside of Youtube but they might be looking in other places as well. Share your videos on your blog and across your other social media channels like Twitter and Facebook to help get the maximum exposure.

Get more Youtube marketing tips here. 

What adjustments have you had to make to your brand? Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

Below are 13 great thoughts, ideas, and definitions of advertising from some of the people who helped define the industry.

“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.”
Leo Burnett

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy

“Advertising doesn’t create a product advantage. It can only convey it.”
William Bernbach

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach

“Advertising is only evil when it advertises evil things.”
David Ogilvy

“Advertising is the ‘wonder’ in Wonder Bread.”
Jef I. Richards

“Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.”
Leo Burnett

“Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.”
Dick Wolf

“Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.”
Jaron Lanier

“Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.”
Jay Chiat

“Contrary to popular belief, Americans don’t hate advertising.”
Roy H. Williams

“Creativity is an advertising agency’s most valuable asset, because it is the rarest.”  Jef I. Richards

I didn’t think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.
Liev Schreiber

What adjustments have you had to make to your brand? Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

It could be a number of things or one big thing but all signs are telling you that a change needs to be made. This can be one of the hardest and most delicate decisions you will ever have to make. Your brand is your identity to the rest of the world, and it’s the expectation they have when they think of you. Trying to change that is no easy task but is sometimes necessary.

Here are a few signs that you should be thinking about repositioning your brand.

• Your brand has a bad or nonexistent image
• What used to differentiate your brand is pulling you into costly competition
• Your organization is making a significant change in its values and/or strategy
• You have developed a new advantage that you can’t afford NOT to take advantage of
• The growth of your corporate culture requires, at the very least, an adjustment in the brand’s personality.

Your brand may be unbreakable but it is bendable and sometimes you have to bend it to survive. Read more here. 

What adjustments have you had to make to your brand? Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

Do you think this is good or bad for Man Men? Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

Despite the continuing increase in advertising costs, sponsors continue to dedicate a large chunk f their budget to capturing the world’s attention during the Super Bowl. Adweek just published some great stats on Super Bowl advertising and we thought it would be good information going into the big game this weekend.

What is your all-time favorite Super Bowl ad?Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7″ or “We are the only ______ who focusses on ____ rather than____.” This statement sets you apart from your competition and gives your customers a reason to rely on you.

So what’s your onliness?

Anyone in your company should be able to tell you what makes your brand different from at least some of the competitors but they need to be able to tell anyone what makes you different from all of them. Here are a few questions to ask to find your onliness.

1. What do your customer’s like most about your brand?

2. What are your competitors known for?

3. What are your competitor’s customers not getting from them that you can offer?

After these three questions you should have a pretty good idea of what your onliness is. Now all you have to do is make sure the world knows about it.

Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

The question then becomes, “Why aren’t you using Youtube?”

Share your thoughts in the comment box below or on Facebook and Twitter.

Timmons&Company is a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget.

Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you have a better idea of how to make your fans or customers fall in love and then tell the world about it.

It does take that little or lot extra to make someone happy enough that they will talk about it. The average satisfied customer won’t tell anyone about their experience unless asked. The happy customer may tell a few of their friends, but the customer who is truly impressed will tell the world.

It has become a business standard to over-promise and under-deliver. This makes your competitore reactive instead of proactive and also leaves them with several unhappy or unsatisfied customers.  This is where the opportunity appears for your brand:

Make it a standard for your brand to over-deliver every time it has the chance to do so.

Your fans and customers will make a stronger connection to your brand. It also gives them reason to talk about you every time they hear about another competing brand. If you are the best it doesn’t matter how good the competitors are.

What are you doing to get people talking? Share your thoughts in the comment box below or on Facebook and Twitter.