Comments for http://timmonsandcompanyblog.com Thu, 09 Feb 2012 13:58:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Your Brand Needs Repositioning If… by AJ Perisho http://timmonsandcompanyblog.com/2012/02/08/your-brand-needs-repositioning-if/#comment-1334 AJ Perisho Thu, 09 Feb 2012 13:58:55 +0000 http://timmonsandcompanyblog.com/?p=1550#comment-1334 These problems are great indicators that you may have to go back to the drawing board with your overall strategy. So many companies are failing to adapt in this ever changing climate. These problems are great indicators that you may have to go back to the drawing board with your overall strategy.
So many companies are failing to adapt in this ever changing climate.

]]> Comment on The Twitter Champions of 2011 [Infographic] by Top Trending Brands ~ News Roundup « Desarrollo Personal « Negocios y Mercadeo http://timmonsandcompanyblog.com/2012/01/19/the-twitter-champions-of-2011-infographic/#comment-1232 Top Trending Brands ~ News Roundup « Desarrollo Personal « Negocios y Mercadeo Fri, 20 Jan 2012 18:53:51 +0000 http://timmonsandcompanyblog.com/?p=1524#comment-1232 [...] & Shand – This Week in Digital Marketing 9-13 Timmons&Company – The Twitter Champions of 2011 [Infographic] SosMed – 2011′in Twitter’daki En Popüler Markaları [İNFOGRAFİK] (Turkish) [...] [...] & Shand – This Week in Digital Marketing 9-13 Timmons&Company – The Twitter Champions of 2011 [Infographic] SosMed – 2011′in Twitter’daki En Popüler Markaları [İNFOGRAFİK] (Turkish) [...]

]]> Comment on Bigger and Better Advertising: Twitter in 2012 by The Twitter Champions of 2011 [Infographic] | Advertising Agency Philadelphia | Marketing Company Philadelphia | http://timmonsandcompanyblog.com/2011/12/28/bigger-and-better-advertising-twitter-in-2012/#comment-1229 The Twitter Champions of 2011 [Infographic] | Advertising Agency Philadelphia | Marketing Company Philadelphia | Thu, 19 Jan 2012 14:04:21 +0000 http://timmonsandcompanyblog.com/?p=1501#comment-1229 [...] spike in successful advertising Twitter has businesses and users hooked. (See our recent post on advertising on Twitter. [...] [...] spike in successful advertising Twitter has businesses and users hooked. (See our recent post on advertising on Twitter. [...]

]]> Comment on Seven Reasons Why Your Ad Sounds Like An Ad (Part 1) by Increased Advertising « Wildcat Writers 2 http://timmonsandcompanyblog.com/2011/08/02/seven-reasons-why-your-ad-sounds-like-an-ad-part-1/#comment-1221 Increased Advertising « Wildcat Writers 2 Sat, 07 Jan 2012 23:17:46 +0000 http://timmonsandcompanyblog.com/?p=1416#comment-1221 [...] in their daily lives than people 20 or 30 years ago? Image from a marketing company blog: http://timmonsandcompanyblog.com/2011/08/02/seven-reasons-why-your-ad-sounds-like-an-ad-part-1/ Share this:TwitterFacebookLike this:LikeBe the first to like this [...] [...] in their daily lives than people 20 or 30 years ago? Image from a marketing company blog: http://timmonsandcompanyblog.com/2011/08/02/seven-reasons-why-your-ad-sounds-like-an-ad-part-1/ Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

]]> Comment on Seven Reasons Why Your Ad Sounds Like An Ad (Part 1) by Increased Advertising « Wildcat Writers http://timmonsandcompanyblog.com/2011/08/02/seven-reasons-why-your-ad-sounds-like-an-ad-part-1/#comment-1217 Increased Advertising « Wildcat Writers Fri, 06 Jan 2012 18:32:32 +0000 http://timmonsandcompanyblog.com/?p=1416#comment-1217 [...] in their daily lives than people 20 or 30 years ago? Image from a marketing company blog: http://timmonsandcompanyblog.com/2011/08/02/seven-reasons-why-your-ad-sounds-like-an-ad-part-1/ Share this:TwitterFacebookLike this:LikeBe the first to like this [...] [...] in their daily lives than people 20 or 30 years ago? Image from a marketing company blog: http://timmonsandcompanyblog.com/2011/08/02/seven-reasons-why-your-ad-sounds-like-an-ad-part-1/ Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

]]> Comment on 5 Reasons Why Thinking Creatively Is Still Important by Sara Thurston http://timmonsandcompanyblog.com/2011/06/28/5-reasons-why-thinking-creatively-is-still-important/#comment-1096 Sara Thurston Wed, 29 Jun 2011 15:55:21 +0000 http://timmonsandcompanyblog.com/?p=1339#comment-1096 Great article, and so true! I especially liked the advice about making sure the audio is as important as the video. Many times you aren't watching something, but a voice or comment grabs your attention. I'm sure you've seen this spot, which has been going around for a while. I think it's one of the best, if not the best, commercials I've ever seen. Not only is it highly creative, but gets you to remember the product AND its benefit. (I didn't write this spot, but I sure wish I did! :-) http://vimeo.com/22984504 Great article, and so true! I especially liked the advice about making sure the audio is as important as the video. Many times you aren’t watching something, but a voice or comment grabs your attention.

I’m sure you’ve seen this spot, which has been going around for a while. I think it’s one of the best, if not the best, commercials I’ve ever seen. Not only is it highly creative, but gets you to remember the product AND its benefit. (I didn’t write this spot, but I sure wish I did! :-)
http://vimeo.com/22984504

]]> Comment on A Tagline To Remember by Shonali Makhija http://timmonsandcompanyblog.com/2011/05/11/a-tagline-to-remember/#comment-1031 Shonali Makhija Fri, 13 May 2011 12:04:08 +0000 http://timmonsandcompanyblog.com/?p=1265#comment-1031 A tagline should also be timeless. Take for example Nike’s tagline “Just do it” which continues to connect with the audience since more than 20 years- meaning probably an 18 year old patron of Nike has a parent who has been a fan of the brand even before his/her birth. Timelessness can be achieved when one is careful not to use a lingo that is trendy and appeals to a single generation. It should rather have a universal appeal to have a longer shelf-life. This brings us to the second tip i.e. a tagline should transcend all ages, beautifully proven by McDonald’s- I m lovin it. One has seen an old man to a teenager to a school kid saying the line and the audience accepted it without so much as blinking an eye. Thus it helps the brand to connect with an entire family rather than just an individual which is very important in terms of building brand loyalty. A tagline should also be timeless. Take for example Nike’s tagline “Just do it” which continues to connect with the audience since more than 20 years- meaning probably an 18 year old patron of Nike has a parent who has been a fan of the brand even before his/her birth. Timelessness can be achieved when one is careful not to use a lingo that is trendy and appeals to a single generation. It should rather have a universal appeal to have a longer shelf-life.
This brings us to the second tip i.e. a tagline should transcend all ages, beautifully proven by McDonald’s- I m lovin it. One has seen an old man to a teenager to a school kid saying the line and the audience accepted it without so much as blinking an eye. Thus it helps the brand to connect with an entire family rather than just an individual which is very important in terms of building brand loyalty.

]]> Comment on Maximize Your Marketing With Differentiation by Sara Thurston http://timmonsandcompanyblog.com/2012/03/29/maximize-your-marketing-with-differentiation/#comment-1009 Sara Thurston Fri, 29 Apr 2011 16:17:44 +0000 http://timmonsandcompanyblog.com/?p=1130#comment-1009 This is one of my pet peeves! Far too many times a client simply cannot articulate why his or her product/service/company is different from the competition, let alone better. Usually I end up asking them why they started the business - sometimes the answer is more revealing. But even more frustrating is when a client finally does provide a point of difference, then backs away when they see it in print. Suddenly they are afraid to hang their hat on that one point and insist on retreating to an "all things to all people" position. The sad thing is that, when a client does commit to marketing their single, unique point of difference, they get awesome results. Makes you wonder why more companies won't follow suit. Great article! This is one of my pet peeves! Far too many times a client simply cannot articulate why his or her product/service/company is different from the competition, let alone better. Usually I end up asking them why they started the business – sometimes the answer is more revealing.

But even more frustrating is when a client finally does provide a point of difference, then backs away when they see it in print. Suddenly they are afraid to hang their hat on that one point and insist on retreating to an “all things to all people” position.

The sad thing is that, when a client does commit to marketing their single, unique point of difference, they get awesome results. Makes you wonder why more companies won’t follow suit.

Great article!

]]> Comment on Define Before You Design by Shane Kelly http://timmonsandcompanyblog.com/2011/03/15/define-before-you-design/#comment-996 Shane Kelly Mon, 04 Apr 2011 15:35:06 +0000 http://timmonsandcompanyblog.com/?p=1066#comment-996 Great Post! Great Post!

]]> Comment on Bad Idea Or Genius Idea? by Rick Pearson http://timmonsandcompanyblog.com/2011/03/02/bad-idea-or-genius-idea/#comment-973 Rick Pearson Sat, 05 Mar 2011 00:29:49 +0000 http://timmonsandcompanyblog.com/?p=1028#comment-973 I left a comment on this in a LinkedIn discussion, but certainly felt it earned a second mention here. Criticism like all things is good in moderation; it aids as a means to keep certain things in check. However much more common is the tendency to be overly critical which is public enemy number one to ideas such as the one embodied here in this advertisement. True creativity is always first in line to be criticized because it is always the least like its contemporaries. Creativity stands out, it demands attention, and let's face it most people don't feel safe when they stand out from a crowd. Had the creators or client ever said "I like the idea, but let's bring it down a little, be less different, less unique, less high-concept" then I firmly suspect the resulting ad wouldn't be talked about here today and I doubt anyone would be thinking about or mentioning it in the UK (as I suspect they very much are). This brand just endeared itself to millions, something impossible to do without taking the chance to be different. Thanks for the post! I left a comment on this in a LinkedIn discussion, but certainly felt it earned a second mention here.

Criticism like all things is good in moderation; it aids as a means to keep certain things in check. However much more common is the tendency to be overly critical which is public enemy number one to ideas such as the one embodied here in this advertisement.

True creativity is always first in line to be criticized because it is always the least like its contemporaries. Creativity stands out, it demands attention, and let’s face it most people don’t feel safe when they stand out from a crowd.

Had the creators or client ever said “I like the idea, but let’s bring it down a little, be less different, less unique, less high-concept” then I firmly suspect the resulting ad wouldn’t be talked about here today and I doubt anyone would be thinking about or mentioning it in the UK (as I suspect they very much are). This brand just endeared itself to millions, something impossible to do without taking the chance to be different.

Thanks for the post!

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