Category Archives: Social Media Advertising

B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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Happy Birthday Twitter!

What better way to celebrate this social network’s 6th birthday than to showcase it’s 6 best ads. Twitter isn’t known for being the most creative or groundbreaking when it comes to their ads but their loyal following made sure to … Continue reading

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So What’s So Pinteresting?

In case you missed it. Pinterest is the new visual social network that has taken the world by storm. User’s pin up their favorite images and videos from all over the internet or their own personal collection to share with … Continue reading

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Twitter And AmEx Make Buying Via Tweet Possible

Twitter and American Express just announced a new partnership that will allow customers to get cash back by synching their credit cards with their social media accounts. Early adopters of the program include  Best Buy, McDonald’s, Whole Foods, and Zappos. They are using the … Continue reading

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Trends and Hot Spots

Adweek does a great job of summarizing the biggest trends and highlights from their upcoming magazine. Recent trends include TV events exploding into the social world, brands’ interest in Pinterest, and some research results that might help give you ideas on how … Continue reading

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Youtube Tips For Any Business

You can’t ignore it any longer… yes we’re talking about Youtube! That’s right it’s the dreaded confrontation between you and video content. EVERYONE is using Youtube and yes that means your customers. If you’re like any other business out there, … Continue reading

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So You’re Not Using Youtube…

It has already been established that video is king in the social world and if that’s the case, than you can consider Youtube the emperor. This video giant has been boasting about its girth since the beginning. Now they have … Continue reading

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The Twitter Champions of 2011 [Infographic]

We found a recent post from Mashable that takes a look at the brands that really took advantage of Twitter in 2011. At this point Twitter has proved to be a lasting social network and it doesn’t look like it’s … Continue reading

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The Dawn Of The Relationship Era

It’s time to acknowledge that we can no longer afford to put all of our efforts solely into the product and positioning. We have to invest our resources into what our customers are really looking for… a relationship.  A recent article from … Continue reading

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