Category Archives: Marketing

The Importance Of Finding The Right Font

Posted on January 10, 2012 by admin

Some people put little thought into the font they choose to represent their brand. Those people are off to a bad start. Every aspect of brand matters from the shape of the letters to the colors you use and every … Continue reading →

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Brand Management, branding, Marketing, Marketing Company Philadelphia | Tagged Ad Agency Philadelphia, brand consistency, branding, branding company philadelphia, branding tips, designing brands, fonts and branding, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

The New Marketing Brain

Posted on August 18, 2011 by admin

There has been a line drawn in the sand to separate the contemporary marketers from the traditionalists and the winning side will be… those standing in the middle. It is naive to think that everything we have done is no longer relevant … Continue reading →

Posted in Ad Agency Philadelphia, Advertising Agency Philadelphia, advertising company Philadelphia, Infographics, Marketing, Marketing Company Philadelphia | Tagged advertising infographics, branding company philadelphia, marketing infographics, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

Great Viral Marketing Campaign

Posted on July 29, 2011 by admin

Since it’s Friday, we thought we would share a fun YouTube video. Yesterday, Inc.com created a list of 7 Great Viral Marketing Campaigns, so we picked our favorite campaign out of the bunch. Here is a commercial from Orabrush’s campaign … Continue reading →

Posted in advertising, Campaigns, Marketing | Tagged branding, branding advice, branding company philadelphia, Branding Infographic, Designing a landing page, Following a Brand, hot to build a brand, how to brand, how to build a successful brand, Landing Page Infographic, marketing, Marketing Books, marketing campaign, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia, tips for branding, viral marketing campaign | Leave a comment

This Summer’s Must-Read Marketing Books

Posted on July 26, 2011 by admin

Summer is always a great time to catch up on some much-needed reading. We found a list that Ad Age put together from some top business executives’ must-read marketing books. Click each book to find out more information about it: … Continue reading →

Posted in General, Marketing | Tagged branding, branding advice, branding company philadelphia, Branding Infographic, Following a Brand, hot to build a brand, how to brand, how to build a successful brand, marketing, Marketing Books, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia, tips for branding, tricks for branding | Leave a comment

We’re Lovin It!

Posted on May 31, 2011 by admin

DDB Stockholm brings Pong-like fun into its latest interactive outdoor effort for McDonald’s, Pick N’ Play. Combining interactive, outdoor, and mobile media to create a truly innovative campaign. The general public can take their chances at playing for some of their … Continue reading →

Posted in Ad Agency Philadelphia, Advertising Agency Philadelphia, Interactive Marketing, Marketing, Marketing Company Philadelphia, Mobile Marketing | Tagged Ad Agency Philadelphia, advertising, branding company philadelphia, Interactive, Interactive Advertising Pick n Play, Interactive Marketing, McDonalds Advertising Campaign, Mobile, Outdoor, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

People People People!

Posted on May 23, 2011 by admin

The foundation of a good marketing strategy revolves around the people you are marketing to. It is easy to get tunnel vision when it comes to the message or the creative aspects of your campaign. What you really need to … Continue reading →

Posted in Ad Agency Philadelphia, Advertising agency, Advertising Agency Philadelphia, Marketing, Marketing Company Philadelphia | Tagged branding company philadelphia, Philadelphia Advertising Agency, Philadelphia marketing company, social media agency Philadelphia, social media Philadelphia | Leave a comment

Push Vs Pull

Posted on May 2, 2011 by admin

As social media continues to grow, more and more conversations develop about the insignificance of traditional advertising and the push side of things. The future of advertising is hard for everyone to picture but one thing we can all agree … Continue reading →

Posted in advertising, Advertising agency, advertising company new jersey, advertising company Philadelphia, Marketing, Marketing services, social media agency Philadelphia, social media Philadelphia | Tagged advertising agency pennsylvania, advertising company Philadelphia, pennsylvania advertising agency, Philadelphia Advertising Agency, Philadelphia marketing company, pull advertising, pull marketing, pull media, push advertising, push marketing, Push media | Leave a comment

How Does Color Affect Purchasing Behavior?

Posted on April 27, 2011 by admin

How heavily do you think visual cues affect a person’s decision to buy something? How much of that relies on color? This infographic has a lot of information showing how much color really does matter. Timmons&Company is a well-trained, fast-moving, … Continue reading →

Posted in advertising, advertising company Philadelphia, Marketing, social media agency Philadelphia | Tagged Color, Merchandising, Philadelphia Advertising Agency, Philadelphia Marketing, Philadelphia Social Media Company, Purchasing Behavior | Leave a comment

How Do You Create Demand For Your Content?

Posted on April 12, 2011 by admin

The content you publish online has never had more potential to help or hurt your company. You are either teaching your fans and followers that you are valuable to them, or you are teaching them to ignore you. Here are … Continue reading →

Posted in Advertising agency, advertising company new jersey, advertising company Philadelphia, Content, Marketing | Tagged branding company philadelphia, Content, Creating Demand, E-Marketing, Online, Philadelphia Advertising Agency, Philadelphia marketing company, social media, social media agency Philadelphia, social media Philadelphia | Leave a comment

The Holy Grail Or The Poison Apple?

Posted on April 11, 2011 by admin

We are talking about IDEAS! Everyone is looking for the next big idea for a product that no one can live without. The next big marketing idea that makes everyone’s jaws drop in awe. All the while, everyone is wary … Continue reading →