Category Archives: Marketing

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Campaigns, Catching Attention, Content, Content Marketing, Copywriting, Creative, Engagement, Getting Your Customer's Attention, graphic design, Ideas, Interactive Marketing, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Marketing trends, Mobile Marketing, Niche Marketing, Online Marketing, Positioning, Psychology and Advertising, social media, Social Media Advertising, Taglines, Timmons&Company, Video Marketing, viral marketing, website design, Writing Tips | Tagged | Leave a comment

How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Copywriting, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Slogans, Strategic Planning, Strategy, Timmons&Company | Tagged , , , , , , , , , , , , | Leave a comment

Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Campaigns, Content Marketing, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Marketing trends, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , | Leave a comment

Maximize Your Marketing With Differentiation

Get better ROI by building your brand around what you do better than your competitors. Many companies make the mistake of failing to differentiate their product from their competitors. If you’re not communicating what you do best, your target audience … Continue reading

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Happy Birthday Twitter!

What better way to celebrate this social network’s 6th birthday than to showcase it’s 6 best ads. Twitter isn’t known for being the most creative or groundbreaking when it comes to their ads but their loyal following made sure to … Continue reading

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The Only Three Things Your Customers Care About

How much information are you pushing to your customers? Is it easy for them to sort through? Are they getting the message you really need them to get? In most cases, the answers are “too much,” “No,” and “No”. Most … Continue reading

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10 Tips For Better Writing From David Ogilvy

David Ogilvy is one of the most sourced and respected advertisers the industry has ever seen. This classic ad man or “mad man” set the stage and the standards for the advertising world, and his ideas are still relevant today. … Continue reading

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