Category Archives: Marketing

All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the … Continue reading

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Youtube Tips For Any Business

You can’t ignore it any longer… yes we’re talking about Youtube! That’s right it’s the dreaded confrontation between you and video content. EVERYONE is using Youtube and yes that means your customers. If you’re like any other business out there, … Continue reading

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Your Brand Needs Repositioning If…

Sometimes you come to the realization that there’s just something not quite right with your brand. It could be a number of things or one big thing but all signs are telling you that a change needs to be made. … Continue reading

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Your Brand Is The Only…

To be competitive, your brand HAS be the only something. That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7″ or “We are the only ______ … Continue reading

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So You’re Not Using Youtube…

It has already been established that video is king in the social world and if that’s the case, than you can consider Youtube the emperor. This video giant has been boasting about its girth since the beginning. Now they have … Continue reading

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How To Get Your Fans To Talk About You

Under-Promise and Over-Deliver Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you … Continue reading

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The Importance Of Finding The Right Font

Some people put little thought into the font they choose to represent their brand. Those people are off to a bad start. Every aspect of brand matters from the shape of the letters to the colors you use and every … Continue reading

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The New Marketing Brain

There has been a line drawn in the sand to separate the contemporary marketers from the traditionalists and the winning side will be… those standing in the middle.  It is naive to think that everything we have done is no longer relevant … Continue reading

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Great Viral Marketing Campaign

Since it’s Friday, we thought we would share a fun YouTube video. Yesterday, Inc.com created a list of 7 Great Viral Marketing Campaigns, so we picked our favorite campaign out of the bunch.  Here is a commercial from Orabrush’s campaign … Continue reading

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This Summer’s Must-Read Marketing Books

Summer is always a great time to catch up on some much-needed reading.  We found a list that Ad Age put together from some top business executives’ must-read marketing books. Click each book to find out more information about it: … Continue reading

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