Category Archives: Marketing trends

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

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So What’s So Pinteresting?

In case you missed it. Pinterest is the new visual social network that has taken the world by storm. User’s pin up their favorite images and videos from all over the internet or their own personal collection to share with … Continue reading

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The 3.5 Building Blocks Of An Irreplaceable Brand

You don’t need much to build a brand… Building a brand that matters is something entirely different. Just making a product and putting it out there isn’t nearly enough. Great brands are irreplaceable to the customer and it takes several … Continue reading

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Trends and Hot Spots

Adweek does a great job of summarizing the biggest trends and highlights from their upcoming magazine. Recent trends include TV events exploding into the social world, brands’ interest in Pinterest, and some research results that might help give you ideas on how … Continue reading

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Youtube Tips For Any Business

You can’t ignore it any longer… yes we’re talking about Youtube! That’s right it’s the dreaded confrontation between you and video content. EVERYONE is using Youtube and yes that means your customers. If you’re like any other business out there, … Continue reading

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Street Art Drives Men Mad.. or Mad Men

The New York Community felt like they could contribute to the promotion of the fifth season of AMC’s hit show Mad Men. Apart from the show revolving around the world of traditional and classic advertising, these pictures show how fans … Continue reading

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The Dawn Of The Relationship Era

It’s time to acknowledge that we can no longer afford to put all of our efforts solely into the product and positioning. We have to invest our resources into what our customers are really looking for… a relationship.  A recent article from … Continue reading

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