Category Archives: Interactive Marketing

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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We’re Lovin It!

DDB Stockholm brings Pong-like fun into its latest interactive outdoor effort for McDonald’s, Pick N’ Play. Combining interactive, outdoor, and mobile media to create a truly innovative campaign.  The general public can take their chances at playing for some of their … Continue reading

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