Category Archives: Getting Your Customer’s Attention

Digital: The State of B2B

Posted on March 13, 2013 by admin

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading →

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B2B Digital Marketing: Diverse Channels, Valuable Content

Posted on February 6, 2013 by admin

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading →

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What You’re Not Doing To Get Your Customer’s Attention Part: 2

Posted on July 6, 2011 by admin

The second thing you probably aren’t doing is focussing on engagement instead of just shouting. This has been said to be the theme of social media but it applies to your traditional channels as well. You are able to use … Continue reading →

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What You’re Not Doing To Get Your Customer’s Attention Part: 1

Posted on July 5, 2011 by admin

When it comes to marketing it is easy to get caught up in a formula. You found out what works and you stick with it. You publish the same ads in the same places targeted at the same people. Well, … Continue reading →

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