Category Archives: General

Off Target: Why B2B marketers struggle tailoring their marketing to their markets – and how to fix it.

As markets continue becoming more segmented, these strategies can help B2B marketers who are having trouble targeting their marketing. Unlike their consumer counterparts, B2B marketers are struggling to embrace the targeting of their messages to individual verticals. According to new … Continue reading

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Keystone Technologies Inc. launches website with new brand and enhanced features.

In addition to a refreshed brand, Keystone’s new website features an advanced content management system and a sophisticated product catalog and information architecture. As a leader in the ballast and lighting industry for over six decades, Keystone Technologies Inc. designs, … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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Direct Marketing: Catalogs Still Sell.

How this traditional marketing medium is still delivering tangible ROI in an overwhelmingly digital landscape. With the wide range of new media channels available and media spending trends shifting toward digital, it’s sometimes easy to forget how some of the … Continue reading

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Digital Marketing: Launch into Awareness

How a multi-channel digital approach to one client’s product launch drove record website traffic and brand awareness. EIC Solutions Inc. is a world-leading provider of thermoelectric cooling solutions. As their strategic partner, they turned to us when they needed to … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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B2B Marketing Strategy: Diversify with Digital

How to use a multi-channel digital approach to deliver enhanced marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable ROI. The June 2012 … Continue reading

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

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Marketing ROI: Think Inside the Box

How the big impact of a dimensional mailer can drive response rates and deliver lasting results. In the digital age, direct mail is often considered an advertising avenue of the past. With response rates averaging from 2-4%, combined with expensive … Continue reading

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The Eternal Internal Dilemma: In-house Marketing vs. The Agency

Marketing is an Investment In today’s economic environment it is more important than ever to make sure you get the most out of every dollar you invest in your business. If managed wisely, one of the most important, and potentially … Continue reading

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