Category Archives: Creative

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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5 Reasons Why Thinking Creatively Is Still Important

There has been a lack of emphasis on the actual creativity behind the idea and a little too much on the visual presentation.  Here are ten reasons why thinking creatively is just as important. 1. So many ideas have already … Continue reading

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Wimbledon or Bravia?

The Wimbledon’s marketing team made an attempt to play off of the classic Bravia comercial, that used over 250,000 real balls to create a visual masterpiece, but they failed.  Compare these two commercials and you will be able to tell … Continue reading

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Creativity From Outer Space

Even though this video was put together as art and not an ad, the creative structure and composition are enough to make any agency jealous.  The artist compiled images and video  from NASA’s Cassini Solstice Mission. CASSINI MISSION from Chris Abbas … Continue reading

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Fallen Angels In Augmented Reality

Axe/Unilever’s “Where Fallen Angels Appear” In early March 2011, the Unilever-owned brand Lynx (known as Axe in the U.S.) put signs in a London railway station telling users to look up at a giant screen. When tey did, they saw themselves … Continue reading

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Ideas vs Concepts

Bringing back an popular commercial with a creative twist.  Some would argue that this is not an original idea since they already used the concept in a previous campaign.  People tend to forget or ignore the difference between an idea … Continue reading

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The Holy Grail Or The Poison Apple?

We are talking about IDEAS!  Everyone is looking for the next big idea for a product that no one can live without.  The next big marketing idea that makes everyone’s jaws drop in awe.  All the while, everyone is wary … Continue reading

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An Incredible Project

This is the most creative performance of Bach’s Cantata 147, aka “Jesu, Joy of Man’s Desire, ” we have ever seen.  Japanese agency Drill Inc. created this xylophone for real, which probably took more thought and work that 90% of … Continue reading

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