Category Archives: Copywriting

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Copywriting, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Slogans, Strategic Planning, Strategy, Timmons&Company | Tagged , , , , , , , , , , , , | Leave a comment

Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that … Continue reading

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Making Your Words Count

Writing copy is truly an art, but an art worth perfecting.  Words can paint the most vivid pictures or they can fill space on a page. With new media like social media and mobile media we are being forced to … Continue reading

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Do Adjectives Make A Difference?

There a couple of key questions that should always be asked before writing copy.  How are you describing your product? and Are your words making your ad more or less affective?  It is easy to come up with copy that … Continue reading

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Adieu 2010…Hail 2011!!!

Come new year, every business house sits to plan out their work plan for the entire year. As most of us will be following the same, it is imperative that we learn from the mistakes and findings of 2010 and … Continue reading

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How To Create The Ideal Opt-in List?

A lot has been discussed and shared about different marketing strategies, advertising skills and branding techniques. You might have gone through scores of articles and theories and applied them to your website and product marketing, but still you are not … Continue reading

Posted in advertising, Advertising agency, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, brand marketing, branding, Copywriting, Facebook, General, graphic design, LinkedIn, Logos, Marketing, Marketing services, Online Marketing, Positioning, print design, QR Codes, social media, social media agency Philadelphia, social media marketing, social media Philadelphia, social networking, Strategic Planning, Strategy, Timmons&Company, Twitter, website design | Tagged , , , , , , , , , , , , , , , | Leave a comment

Benefits Of Online Marketing

As 2010 comes to a close, every section in the market has accepted the growing popularity of online marketing. In hindsight, let us take a quick review of the different benefits that online marketing offers. The most important benefit of … Continue reading

Posted in advertising, Advertising agency, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, brand marketing, branding, Copywriting, Facebook, General, graphic design, LinkedIn, Logos, Marketing, Marketing services, Online Marketing, Positioning, print design, QR Codes, social media, social media agency Philadelphia, social media marketing, social media Philadelphia, social networking, Strategic Planning, Strategy, Timmons&Company, Twitter, website design | Tagged , , , , , , , , , , , , , , , | Leave a comment