Category Archives: Campaigns

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

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Great Viral Marketing Campaign

Since it’s Friday, we thought we would share a fun YouTube video. Yesterday, Inc.com created a list of 7 Great Viral Marketing Campaigns, so we picked our favorite campaign out of the bunch.  Here is a commercial from Orabrush’s campaign … Continue reading

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Wimbledon or Bravia?

The Wimbledon’s marketing team made an attempt to play off of the classic Bravia comercial, that used over 250,000 real balls to create a visual masterpiece, but they failed.  Compare these two commercials and you will be able to tell … Continue reading

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Change Your Habits To Keep Moving

Many things in life follow the pattern of rapid growth and then a plateau.  The same applies to branding.  Maybe you launched a great campaign or you connected with the right group of people and everything is going great, eventually … Continue reading

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Fallen Angels In Augmented Reality

Axe/Unilever’s “Where Fallen Angels Appear” In early March 2011, the Unilever-owned brand Lynx (known as Axe in the U.S.) put signs in a London railway station telling users to look up at a giant screen. When tey did, they saw themselves … Continue reading

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They Call Them Classic For A Reason

Classic jokes never really get old and on occasion they reenter the world as popular campaigns.  It is an idea that has been used countless times but always seems to work.  Use a phrase or idea that everyone has heard … Continue reading

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A Genuinely Refreshing Idea

Sprite’s “SparkParks” is a great campaign thats goal is to revitalize and physically refurbish basketball parks in communities across the US.  This is a great grassroots outreach on Sprite’s behalf, and they displayed a great use of social media. You … Continue reading

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