Category Archives: brand marketing

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Copywriting, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Slogans, Strategic Planning, Strategy, Timmons&Company | Tagged , , , , , , , , , , , , | Leave a comment

Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Campaigns, Content Marketing, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Marketing trends, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , | Leave a comment

Maximize Your Marketing With Differentiation

Get better ROI by building your brand around what you do better than your competitors. Many companies make the mistake of failing to differentiate their product from their competitors. If you’re not communicating what you do best, your target audience … Continue reading

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The Branding Process For Businesses Big or Small

Developing a brand isn’t something that happens overnight. There’s a process to it, just like there is with anything else. You need a strategy and a plan and even the identity before you even get to your logo. From there … Continue reading

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The 3.5 Building Blocks Of An Irreplaceable Brand

You don’t need much to build a brand… Building a brand that matters is something entirely different. Just making a product and putting it out there isn’t nearly enough. Great brands are irreplaceable to the customer and it takes several … Continue reading

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All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the … Continue reading

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Your Brand Needs Repositioning If…

Sometimes you come to the realization that there’s just something not quite right with your brand. It could be a number of things or one big thing but all signs are telling you that a change needs to be made. … Continue reading

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, Advertising Fails, brand building, Brand Crisis, Brand Management, brand marketing, branding, Marketing, Marketing Company Philadelphia, social media agency Philadelphia, social media marketing, social media Philadelphia | Tagged , , , , , , , , | 1 Comment