Category Archives: brand building

How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

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The Only Three Things Your Customers Care About

How much information are you pushing to your customers? Is it easy for them to sort through? Are they getting the message you really need them to get? In most cases, the answers are “too much,” “No,” and “No”. Most … Continue reading

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The 3.5 Building Blocks Of An Irreplaceable Brand

You don’t need much to build a brand… Building a brand that matters is something entirely different. Just making a product and putting it out there isn’t nearly enough. Great brands are irreplaceable to the customer and it takes several … Continue reading

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Your Brand Needs Repositioning If…

Sometimes you come to the realization that there’s just something not quite right with your brand. It could be a number of things or one big thing but all signs are telling you that a change needs to be made. … Continue reading

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Your Brand Is The Only…

To be competitive, your brand HAS be the only something. That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7″ or “We are the only ______ … Continue reading

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How To Get Your Fans To Talk About You

Under-Promise and Over-Deliver Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you … Continue reading

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Why It Pays To Look Different

We have all come to the realization by now that there are no original products and if they start out that way, it usually doesn’t last long.  So if you are selling, what looks like, virtually the same product how … Continue reading

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