Category Archives: advertising

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have … Continue reading

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Copywriting, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Slogans, Strategic Planning, Strategy, Timmons&Company | Tagged , , , , , , , , , , , , | Leave a comment

Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

Posted in Ad Agency Philadelphia, advertising, Advertising agency, Advertising Agency Philadelphia, advertising company, advertising company new jersey, advertising company Philadelphia, brand building, Brand Management, brand marketing, branding, Branding Process, Campaigns, Content Marketing, General, Marketing, Marketing Company Philadelphia, Marketing Message, Marketing services, Marketing trends, Strategic Planning, Strategy | Tagged , , , , , , , , , , , , | Leave a comment

Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that … Continue reading

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Psychology And Advertising

This video was put together with a vintage feel but it has good information about the psychology that mosts advertisers leverage when planning their campaigns. This is good insight for anyone in business but also for the consumer. Let us … Continue reading

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Twitter And AmEx Make Buying Via Tweet Possible

Twitter and American Express just announced a new partnership that will allow customers to get cash back by synching their credit cards with their social media accounts. Early adopters of the program include  Best Buy, McDonald’s, Whole Foods, and Zappos. They are using the … Continue reading

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The Only Three Things Your Customers Care About

How much information are you pushing to your customers? Is it easy for them to sort through? Are they getting the message you really need them to get? In most cases, the answers are “too much,” “No,” and “No”. Most … Continue reading

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