Category Archives: Advertising agency

All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the … Continue reading

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Trends and Hot Spots

Adweek does a great job of summarizing the biggest trends and highlights from their upcoming magazine. Recent trends include TV events exploding into the social world, brands’ interest in Pinterest, and some research results that might help give you ideas on how … Continue reading

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Youtube Tips For Any Business

You can’t ignore it any longer… yes we’re talking about Youtube! That’s right it’s the dreaded confrontation between you and video content. EVERYONE is using Youtube and yes that means your customers. If you’re like any other business out there, … Continue reading

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13 Legendary Thoughts On Advertising

Advertising has been defined and redefined over the years. But, instead of trying to narrow down to a single definition or idea, we decided to share some of our favorites. Below are 13 great thoughts, ideas, and definitions of advertising … Continue reading

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Your Brand Needs Repositioning If…

Sometimes you come to the realization that there’s just something not quite right with your brand. It could be a number of things or one big thing but all signs are telling you that a change needs to be made. … Continue reading

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Street Art Drives Men Mad.. or Mad Men

The New York Community felt like they could contribute to the promotion of the fifth season of AMC’s hit show Mad Men. Apart from the show revolving around the world of traditional and classic advertising, these pictures show how fans … Continue reading

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The Super Bowl’s Advertising Score Card

The Biggest Advertising Event of The Year Is Almost Here! Despite the continuing increase in advertising costs, sponsors continue to dedicate a large chunk f their budget to capturing the world’s attention during the Super Bowl. Adweek just published some great … Continue reading

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Your Brand Is The Only…

To be competitive, your brand HAS be the only something. That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7″ or “We are the only ______ … Continue reading

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So You’re Not Using Youtube…

It has already been established that video is king in the social world and if that’s the case, than you can consider Youtube the emperor. This video giant has been boasting about its girth since the beginning. Now they have … Continue reading

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How To Get Your Fans To Talk About You

Under-Promise and Over-Deliver Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you … Continue reading

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