Monthly Archives: February 2013

Off Target: Why B2B marketers struggle tailoring their marketing to their markets – and how to fix it.

As markets continue becoming more segmented, these strategies can help B2B marketers who are having trouble targeting their marketing. Unlike their consumer counterparts, B2B marketers are struggling to embrace the targeting of their messages to individual verticals. According to new … Continue reading

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B2B Digital Marketing: Diverse Channels, Valuable Content

How taking a multi-channel digital approach to your content marketing efforts can deliver measurable marketing effectiveness and visible ROI. With today‚Äôs tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable … Continue reading

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