Monthly Archives: March 2012

Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that … Continue reading

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Maximize Your Marketing With Differentiation

Get better ROI by building your brand around what you do better than your competitors. Many companies make the mistake of failing to differentiate their product from their competitors. If you’re not communicating what you do best, your target audience … Continue reading

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Is Your Brand Suffering From a Lack of Differentiation?

Keane Stands Out with              Refreshed Brand The Keane Organization, Inc. provides corporate compliance and enterprise risk management solutions to the world’s most successful companies. While their services were second to none, their brand messaging was failing to differentiate them in … Continue reading

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Happy Birthday Twitter!

What better way to celebrate this social network’s 6th birthday than to showcase it’s 6 best ads. Twitter isn’t known for being the most creative or groundbreaking when it comes to their ads but their loyal following made sure to … Continue reading

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Psychology And Advertising

This video was put together with a vintage feel but it has good information about the psychology that mosts advertisers leverage when planning their campaigns. This is good insight for anyone in business but also for the consumer. Let us … Continue reading

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So What’s So Pinteresting?

In case you missed it. Pinterest is the new visual social network that has taken the world by storm. User’s pin up their favorite images and videos from all over the internet or their own personal collection to share with … Continue reading

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The Branding Process For Businesses Big or Small

Developing a brand isn’t something that happens overnight. There’s a process to it, just like there is with anything else. You need a strategy and a plan and even the identity before you even get to your logo. From there … Continue reading

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Twitter And AmEx Make Buying Via Tweet Possible

Twitter and American Express just announced a new partnership that will allow customers to get cash back by synching their credit cards with their social media accounts. Early adopters of the program include  Best Buy, McDonald’s, Whole Foods, and Zappos. They are using the … Continue reading

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The Only Three Things Your Customers Care About

How much information are you pushing to your customers? Is it easy for them to sort through? Are they getting the message you really need them to get? In most cases, the answers are “too much,” “No,” and “No”. Most … Continue reading

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