Monthly Archives: February 2012

10 Tips For Better Writing From David Ogilvy

David Ogilvy is one of the most sourced and respected advertisers the industry has ever seen. This classic ad man or “mad man” set the stage and the standards for the advertising world, and his ideas are still relevant today. … Continue reading

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The 3.5 Building Blocks Of An Irreplaceable Brand

You don’t need much to build a brand… Building a brand that matters is something entirely different. Just making a product and putting it out there isn’t nearly enough. Great brands are irreplaceable to the customer and it takes several … Continue reading

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All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the … Continue reading

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Trends and Hot Spots

Adweek does a great job of summarizing the biggest trends and highlights from their upcoming magazine. Recent trends include TV events exploding into the social world, brands’ interest in Pinterest, and some research results that might help give you ideas on how … Continue reading

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Youtube Tips For Any Business

You can’t ignore it any longer… yes we’re talking about Youtube! That’s right it’s the dreaded confrontation between you and video content. EVERYONE is using Youtube and yes that means your customers. If you’re like any other business out there, … Continue reading

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13 Legendary Thoughts On Advertising

Advertising has been defined and redefined over the years. But, instead of trying to narrow down to a single definition or idea, we decided to share some of our favorites. Below are 13 great thoughts, ideas, and definitions of advertising … Continue reading

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Your Brand Needs Repositioning If…

Sometimes you come to the realization that there’s just something not quite right with your brand. It could be a number of things or one big thing but all signs are telling you that a change needs to be made. … Continue reading

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Street Art Drives Men Mad.. or Mad Men

The New York Community felt like they could contribute to the promotion of the fifth season of AMC’s hit show Mad Men. Apart from the show revolving around the world of traditional and classic advertising, these pictures show how fans … Continue reading

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The Super Bowl’s Advertising Score Card

The Biggest Advertising Event of The Year Is Almost Here! Despite the continuing increase in advertising costs, sponsors continue to dedicate a large chunk f their budget to capturing the world’s attention during the Super Bowl. Adweek just published some great … Continue reading

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