It’s time to acknowledge that we can no longer afford to put all of our efforts solely into the product and positioning. We have to invest our resources into what our customers are really looking for… a relationship. A recent article from Ad Age says goodbye to traditional marketing as we know it.
“This is about turning everything you understood about marketing upside down so that you can land right side up. This is about tapping into the Human Element.”
Here are the two big points to take away that change EVERYTHING.
1. People are no longer afraid to announce their love for a brand to the world. Not just people or pieces of art, for brands and they do so constantly. You know how people who genuinely care about a brand.
2. Your brand is being evaluated in the social world 24/7 and there’s nothing you can do to stop it and you don’t have the option to ignore it.
What have you done to focus more on the relationship with your customer? Share in the comment box below or on Facebook and Twitter.
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