Monthly Archives: January 2012

Your Brand Is The Only…

To be competitive, your brand HAS be the only something. That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7″ or “We are the only ______ … Continue reading

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So You’re Not Using Youtube…

It has already been established that video is king in the social world and if that’s the case, than you can consider Youtube the emperor. This video giant has been boasting about its girth since the beginning. Now they have … Continue reading

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How To Get Your Fans To Talk About You

Under-Promise and Over-Deliver Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you … Continue reading

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The Twitter Champions of 2011 [Infographic]

We found a recent post from Mashable that takes a look at the brands that really took advantage of Twitter in 2011. At this point Twitter has proved to be a lasting social network and it doesn’t look like it’s … Continue reading

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Smart Thief Caught In The Act!

How to you tell the world about an amazing new TV that’s so thin you can barely notice it? Well LG took the guerilla marketing approach with this one. With over 3.5 million views, we think they got the point … Continue reading

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The Importance Of Finding The Right Font

Some people put little thought into the font they choose to represent their brand. Those people are off to a bad start. Every aspect of brand matters from the shape of the letters to the colors you use and every … Continue reading

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The Dawn Of The Relationship Era

It’s time to acknowledge that we can no longer afford to put all of our efforts solely into the product and positioning. We have to invest our resources into what our customers are really looking for… a relationship.  A recent article from … Continue reading

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Psychology In Advertising

This video is modeled after an old TV commercial but it has a lot of great content. Truth being there is a lot of psychology behind advertising, especially successful advertising.   One important thing is to know that just because … Continue reading

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Social Media Predictions From The Social Media Gurus

Social media has done nothing short of explode in the last year or two and by the looks of things it won’t be slowing down anytime soon. We found a great article on Entrepreneur with predictions from some of social … Continue reading

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