Your social media is your most direct connection to your friends, fans, and customers. So, how are you planning to handle the holiday season? Doing too much or too little can disenchant your fans, especially over the holidays. That’s why we put a few important tips together just for you!
1. Be Human – Social media is all about being personal so make sure you are really brining out that aspect of your brand. The holidays are all about sharing and caring so don’t be afraid to venture out of your normal social media routine into the uncharted territories of holiday spirit. There is all sorts of content out there you should be able to find something that stays true to your brand.
2. Don’t over-do it – Doing more for the holidays doesn’t mean you need to post something every hour on the hour. The number 1 reason people “unlike” a page is because they post too frequently. It is a season to share and connect, not to annoy.
3. Listen and Respond – This is what social media is all about but some brands are still completely missing it. The conversation goes two ways so make sure you are participating! When your customers talk to you, you should talk back.
These are all basic rules that should be followed all year-round, but are especially important over the holidays. Click here for more tips for handling your social media over the holidays.
Feel free to shoot any other questions in the comment box below or through Facebook and Twitter.
If you are in need of a plan for your social media, contact Timmons&Company to talk about your goals and the best way to achieve them.
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