Monthly Archives: August 2011

Why It Pays To Look Different

We have all come to the realization by now that there are no original products and if they start out that way, it usually doesn’t last long.  So if you are selling, what looks like, virtually the same product how … Continue reading

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Making Your Words Count

Writing copy is truly an art, but an art worth perfecting.  Words can paint the most vivid pictures or they can fill space on a page. With new media like social media and mobile media we are being forced to … Continue reading

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The New Marketing Brain

There has been a line drawn in the sand to separate the contemporary marketers from the traditionalists and the winning side will be… those standing in the middle.  It is naive to think that everything we have done is no longer relevant … Continue reading

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Why You Would Pay Someone Not To Use Your Product?

This may sound absurd but it happens. Abercrombie is currently bartering with pop icon “The Situation” from hit reality TV show Jersey Shore to get him to stop wearing their clothes.  Here are a couple of  questions we anticipated popping up and … Continue reading

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Mad Men Advertising

Have you seen the hit TV series Mad Men?  If not, you are missing out on a great perspective of some 1960s advertising.  The show has won several awards including; winner of three consecutive Golden Globes and back-to-back Emmys for … Continue reading

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Three Unique Print Ads

With everyone’s short attention span these days, it is vital to develop a creative ad that will hold their attention.  We picked three of our favorite unique print ads to share with you: Berger paints creatively shows how natural their … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 3)

You are making your ad exclusive to only your target market. Just because they are the most likely person to buy from you, doesn’t mean that they are the only person who will buy from you. Making your messages simple … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 2)

You are filling your ad with phrases and clichés that are used in other ads. If it sounds like an ad their attention will shift to something else. Even if they do hear your ad, they aren’t going to remember … Continue reading

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 1)

People don’t like to hear or see advertisements. They have been overwhelmed with messages coming from every possible direction. While they are listening to the radio, they are also seeing ads on vehicles and billboards, all the while receiving e-mail … Continue reading

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