Monthly Archives: July 2011

Great Viral Marketing Campaign

Since it’s Friday, we thought we would share a fun YouTube video. Yesterday, Inc.com created a list of 7 Great Viral Marketing Campaigns, so we picked our favorite campaign out of the bunch.  Here is a commercial from Orabrush’s campaign … Continue reading

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Designing the Perfect Landing Page [INFOGRAPHIC]

When a new user visits your website, you have approximately nine seconds to hold their attention.  This is why the design of your landing page is so important.  We found a great infographic that shows some valuable information to keep … Continue reading

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This Summer’s Must-Read Marketing Books

Summer is always a great time to catch up on some much-needed reading.  We found a list that Ad Age put together from some top business executives’ must-read marketing books. Click each book to find out more information about it: … Continue reading

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A Different Kind of Branding

Sometimes people don’t understand why branding is so important.  To help explain the importance of branding we found a video of cattle branding.  This video shows how consumers learn to trust a brand so they are assured quality: We hope … Continue reading

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What Makes People Follow A Brand [INFOGRAPHIC]

Do you follow your favorite brands on social media sites?  It is extremely important for a brand to have a positive online presence to connect with their consumers.  The following infographic has some interesting facts, and proves the importance of … Continue reading

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3 Branding Aces To Hide Up Your Sleeve

Sometimes people stop listening. Even if your message is well written, creative, and intriguing, people get tired of hearing your brand message.  They get to the point where they feel like they know you well enough that they can look … Continue reading

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The Path To Building Online Trust

This is much easier to explain with a visual aid.  You can see how you start with truth and end with trust.  Too many companies are treating their online presence like they treat their traditional media marketing.  Even after the … Continue reading

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Insight On Advertising From THE Expert

Looking at advertising now and then we realize that the most important rules and ideas behind successful advertising have been very consistant.  David Ogilvy wrote the book on advertising, literally, and brought a lot of these important principles into the … Continue reading

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What You’re Not Doing To Get Your Customer’s Attention Part: 2

The second thing you probably aren’t doing is focussing on engagement instead of just shouting. This has been said to be the theme of social media but it applies to your traditional channels as well. You are able to use … Continue reading

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What You’re Not Doing To Get Your Customer’s Attention Part: 1

When it comes to marketing it is easy to get caught up in a formula. You found out what works and you stick with it. You publish the same ads in the same places targeted at the same people. Well, … Continue reading

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