Monthly Archives: May 2011

We’re Lovin It!

DDB Stockholm brings Pong-like fun into its latest interactive outdoor effort for McDonald’s, Pick N’ Play. Combining interactive, outdoor, and mobile media to create a truly innovative campaign.  The general public can take their chances at playing for some of their … Continue reading

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Best Slogans Ever

Despite what you see on Mad Men, it takes a lot of creativity, thought, and work to come up with a slogan that can stick and stick with your company or brand.  Many have tried and few have succeeded so … Continue reading

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Those Sneaky Muppets

Those lovable and wacky Muppets are at it again tricking all of the fans as a way to build buzz for their upcoming movie.  Disney employed some sneaky tactics and big name stars, Amy Adams and Jason Segel, to promote … Continue reading

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People People People!

The foundation of a good marketing strategy revolves around the people you are marketing to.  It is easy to get tunnel vision when it comes to the message or the creative aspects of your campaign.  What you really need to … Continue reading

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3 Tests for Your Creative Communications

Would your creative pass Caples’ scientific standards? John Caples was one the greatest copywriters of all time. He wrote copy that delivered high response rates by studying why successful ads worked and unsuccessful ads failed. His scientific approach and methodical … Continue reading

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Social Media Demographics

There has been plenty of research about the different demographics for radio stations, television, and for print, but what about social media?  There are billions of people out there but are they the people you are looking for?  Let’s take … Continue reading

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Change Your Habits To Keep Moving

Many things in life follow the pattern of rapid growth and then a plateau.  The same applies to branding.  Maybe you launched a great campaign or you connected with the right group of people and everything is going great, eventually … Continue reading

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A Tagline To Remember

A logo alone isn’t always enough to keep your brand on the customers mind.  Sometimes you need a little extra help from a tagline.  A phrase that either keeps popping in to their head or that they can’t get out. … Continue reading

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Are You Tweeting Local?

Does your business rely on loyal and local customers?  Are you having problems reaching out to people in the area? Twitter is free and you can search users by their interest and their locations.  Once you set up your account … Continue reading

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The World’s Most Valuable Brands

For the first time, Apple has topped the list of the world’s most valuable brands. According to WPP’s annual BrandZ Top 100 Most Valuable Global Brands study, Apple now has a value of over $153 billion, up a whopping 85 percent from … Continue reading

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