Monthly Archives: April 2011

How Does Color Affect Purchasing Behavior?

How heavily do you think visual cues affect a person’s decision to buy something?  How much of that relies on color?  This infographic has a lot of information showing how much color really does matter. Timmons&Company is a well-trained, fast-moving, … Continue reading

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Fallen Angels In Augmented Reality

Axe/Unilever’s “Where Fallen Angels Appear” In early March 2011, the Unilever-owned brand Lynx (known as Axe in the U.S.) put signs in a London railway station telling users to look up at a giant screen. When tey did, they saw themselves … Continue reading

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Eye Catching Outdoor Ads

Outdoor advertising fills our roads will a lot of bad designs and bad ideas.  Billboards get a bad reputation for being annoying, overbearing, and sometimes just ugly, but we found some creative and eye catching designs that anyone can appreciate. … Continue reading

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Your Brand’s Loyal Followers

Brand loyalty, in our mind, is the pot of gold at the end of the rainbow, and social media makes it a lot easier to get to.  Developing brand loyalty can lead to the always powerful positive word of mouth … Continue reading

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Ideas vs Concepts

Bringing back an popular commercial with a creative twist.  Some would argue that this is not an original idea since they already used the concept in a previous campaign.  People tend to forget or ignore the difference between an idea … Continue reading

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Who Is Your Brand?

This is not the answer to a Jeopardy question.  This is a technique that can be very useful to a company at any stage in the business lifecycle.  Think of your brand as a person, because that might be how … Continue reading

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How Do You Create Demand For Your Content?

The content you publish online has never had more potential to help or hurt your company.  You are either teaching your fans and followers that you are valuable to them, or you are teaching them to ignore you.  Here are … Continue reading

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The Holy Grail Or The Poison Apple?

We are talking about IDEAS!  Everyone is looking for the next big idea for a product that no one can live without.  The next big marketing idea that makes everyone’s jaws drop in awe.  All the while, everyone is wary … Continue reading

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Specialize to Capitalize

Focus your target market to expand your market share. Sometimes the best way to maximize marketing ROI is to focus your efforts on a smaller, exclusive market segment (called a niche) that can benefit greatly from your offerings. We recently … Continue reading

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An Incredible Project

This is the most creative performance of Bach’s Cantata 147, aka “Jesu, Joy of Man’s Desire, ” we have ever seen.  Japanese agency Drill Inc. created this xylophone for real, which probably took more thought and work that 90% of … Continue reading

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