Google has done such a good job at branding themselves, so well they have actually turned their brand in to a verb. We picked out three big things that stood out in our minds anyone can learn from.
Variation vs Change
Google was recognized early on for the variations of its logo. While the appearance changes fairly often the meat and potatoes of the logo is still there. They were smart in choosing a logo that had the ability to work with different ideas, this actually created a brand building opportunity instead of the brand diluting result that most companies fear in similar situations.
A Universal Mission
“Don’t Be Evil” is Google’s simple way of saying whatever they need to say. With such a universal concept, they created an opportunity to develop common ground with anyone who reads it (assuming that person is not evil or has no desire to be). They also set themselves apart from every other company out there by choosing a mission statement that is the opposite of the traditional mission statement.
Offer As Much As Possible
Every time Google comes up with an idea they think would be valuable or useful to anyone, they create it and put their name in front of it. They really are trying to keep you from going anywhere else, and they are succeeding. There are not many brands that you can rely on for so many different and useful things including videos, photos, shopping, news, articles, maps and a whole lot more. Google really hits success by branding each tool so that users know that they all work best together and that’s how they are used. Read More.
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