There a couple of key questions that should always be asked before writing copy. How are you describing your product? and Are your words making your ad more or less affective? It is easy to come up with copy that sounds fun or exciting. it is hard to come up with copy that sounds fun, exciting, and sells.
There are a lot of variables to think about when choosing the right adjectives.
Be Vivid - If the word you chooses doesn’t inspire an immediate mental picture, try again. Compare “fresh” to “freshly-squeezed” orange juice and think about which one you would buy.
Appeal To The Senses – The more senses you can appeal to the better. You can describe textures, smells, tastes, and appearances.
Inspire An Emotional/Nostalgic Response – You can use words to associate a product with an entire history instead with a factory where it was probably made.
Be Specific - If you want people to know that your product is different that other products out there you better tell them why. ”Alaskan King Crab” versus “Crab”.
Most of the time your readers are not analyzing your copy as much as we do, at least consciously. The first impression your copy makes paints a picture of your product in the customer’s mind, we are guessing you want that picture to be a masterpiece instead of a finger painting.
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