Monthly Archives: March 2011

They Call Them Classic For A Reason

Classic jokes never really get old and on occasion they reenter the world as popular campaigns.  It is an idea that has been used countless times but always seems to work.  Use a phrase or idea that everyone has heard … Continue reading

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Social Media Makes Sense

A recent study by IBM shows that customers aren’t interacting with brands on social media because of the emotional attachment to the brand, but because of the possible incentives that go with it.

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Facebook Is Testing Real Time Ads

This month Facebook quietly started testing its own version of intent-based advertising, delivering real-time ads based on user wall posts and status updates.  If you post something about wanting to go see a movie, you may see an ad or … Continue reading

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Google’s Lessons In Branding

Google has done such a good job at branding themselves, so well they have actually turned their brand in to a verb.  We picked out three big things that stood out in our minds anyone can learn from. Variation vs … Continue reading

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A Genuinely Refreshing Idea

Sprite’s “SparkParks” is a great campaign thats goal is to revitalize and physically refurbish basketball parks in communities across the US.  This is a great grassroots outreach on Sprite’s behalf, and they displayed a great use of social media. You … Continue reading

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A Big Mistake By ABC

Fellow V fans, It is with much regret that we must inform you that full episodes of V will not be available on ABC.com or Hulu for Season 2. Just like you, we truly wish full episodes were playing here. … Continue reading

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Help Japan Poster

Wieden+Kennedy art director Max Erdenberger designed this poster to help raise funds for disaster victims in Japan.  This print is available to buy online and all proceeds raised will go to help Japan. We thought this was a great way … Continue reading

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Define Before You Design

3 questions to ask yourself before redesigning your website If you’re thinking about redesigning your website, defining the answers to these questions before you start will go a long way towards ensuring that it effectively targets and communicates to your … Continue reading

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Raising A Great Brand

Building a brand is a lot like raising a child.  It takes time, extreme patience, and a lot of work. It doesn’t happen over night (most of the time) and you will constantly be going through all sorts of changes. … Continue reading

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Interactivity Is King

Allowing customers to interact and then offering prizes for sharing seems to be an award winning strategy.  More and more user generated content campaigns are being launched, but we think Nissan struck gold with this one. Nissan asked up-and-coming artists … Continue reading

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