Monthly Archives: January 2011

Google Offers Youtube 101

Despite the massive user base of Facebook, Google retains the throne to the online advertising industry. A huge part of their success can be credited to their two-thirds search share, but there’s no doubt that other Google properties such as … Continue reading

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Should You Look First Or Jump In?

By now everyone has noticed what a powerful marketing tool Social Media has become.  The question is, should you look before you leap or should you jump right in? There are many questions that need answers:  ”Should we develop a … Continue reading

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What Is Affiliate Marketing?

We found a video that does a good job of summarizing affiliate marketing.  This term is thrown around a lot but it is clear that not everyone has a solid idea or definition behind it.  This is a growing marketing … Continue reading

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Youtube, The First Step

Verizon Wireless is the world’s No. 2 advertiser and they started their Iphone marketing campaign on Youtube.  Making Youtube the first step for this campaign really shows how powerful it has become.  With great content and entertaining material there is … Continue reading

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How To Identify A Brand-Building Idea

We found a great article that focusses on the insight behind a brand.  I would explain the insight in branding as the reasoning behind a message.  Many great products and campaigns are powered by very simple insights.  For the full … Continue reading

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How to Measure Brand Value With Social Currency

There has never been more pressure to show results from advertising and marketing efforts.  Money is tight and companies want to see that their marketing ventures are showing some increase in value whether it is in ROI or brand development. … Continue reading

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Reconsidering The Brand Strategy Toolkit

We really liked the overall concept of this article.  The “Scratch it till it bleeds” technique does not work in most marketing models.  If you put all your efforts in to one strategy it leaves you with nothing to differentiate … Continue reading

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Brand Building: New Companies Need New Brands

Companies always require a rebrand following a corporate acquisition. A corporate acquisition is difficult enough without trying to combine brands. The best way to reflect a new and improved business is with a new and improved brand. For example, we … Continue reading

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Build Loyalty like George Bailey

Building brand loyalty is probably the most important goal of any business working to develop a sustainable client base.  On top of that, brand loyalty usually means an increase in word of mouth marketing for your business.  This article is … Continue reading

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How Pita Chips Can Change Your Marketing In 2011

Stacy’s Pita Chips had an unlikely beginning as a business. Starting out as a street vendor in a sandwich cart in Boston, Stacy had a predictable problem. If you sell food on the street and winter in Boston comes around, … Continue reading

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