Often termed as the most famous marketing term, Marketing Mix is the term coined to depict the four compulsory elements that form a part of marketing strategy. The elements of a marketing mix are the basic components of a marketing plan. Mainly the four P’s that together comprise the Marketing Mix, are Price, Place, Product and Promotion.
Like any other identical mix, the densities of components are to be altered in accordance with the requirement. For example, the offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.
Thus, market mix is the unique ingredient in successful marketing. For more on marketing strategies and professional services therein, visit Timmons and Company.
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