Direct response marketing has become one of the most recent trends in business development. It is a highly specialized arena with great rewards for success and great risk of failure. The main aim of direct response marketing is to achieve the best return on investment ROI, to grow your market and to expand your business.
Here are a few examples of suitable vehicles that could be used for direct response marketing.
- Niche marketing special interest magazine
- Targetted radio promotions
- Newspaper couponing
- Direct mail offers and telephone follow-up
- Direct response television
- Interactive media and combo buys.
When selling direct, the internet must be a compulsory tool put to maximal use to achieve your purpose. Pay per click advertising campaigns, online stores and highly visible E-zines and newsletters are important modes to achieve this. The most important aspect of successful direct marketing is to strike a balance utilising a combination of media.
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