Monthly Archives: July 2010

Words of Wisdom: Zig Ziglar in Conversation with Chris Widener (Video)

Hilary Hinton “Zig” Ziglar, American author, salesperson and motivational speaker and writer of the bestselling 2007 book, “God’s Way Is Still the Best Way” shares his wisdom on staying motivated even in the face of adversity and rejection. Ziglar stresses … Continue reading

Posted in General, Strategy | Tagged , , , , , , , | Leave a comment

Does Your Marketing Suffer From Over Focus?

Social Media is the latest buzz all around. It’s what everybody’s talking about and every business, it seems, wants to have a piece of the pie. This is all good till you get obsessed with it. Let me explain. One … Continue reading

Posted in advertising, advertising company | Tagged , , , , , , , , , , , , , , , | Leave a comment

How to Achieve a True Global Brand Status

There was a time, not too long ago, when you could count the number of the world’s truly international brands on the tips of your fingers. These included names such as Coca-Cola, IBM and Shell. Somewhere closer to our times, … Continue reading

Posted in branding, Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

What to Expect With Social Media Business Integration

With the growing popularity of social media, many companies are now integrating their businesses with social media. This entire process takes place through different stages- ten stages to be precise. Stage 1: Observe and Report Stage 2: Setting the Stage … Continue reading

Posted in Facebook, Marketing, Online Marketing, social media, social networking, Twitter | Tagged , , , , , , , , , , , , , , , | Leave a comment

Integrating Advertising With Social Media

Encountering ads are part of our online experience, just like our interactions on social networking sites. A recent study has proven that a social media presence along with paid advertising can positively affect a customer’s awareness of a brand. Social … Continue reading

Posted in Facebook, Marketing, Online Marketing, social media, social networking, Strategy, Twitter | Tagged , , , , , , , , , , , , , , , | Leave a comment

Some Social Media “Do’s and Don’ts”

Social media is changing the way people do business. This infographic clearly shows some of the do’s and dont’s while engaging with people through social media.

Posted in Facebook, Marketing, social media, social networking, Twitter | Tagged , , , , , , , , , , , , , , , | Leave a comment

Tom Peter on Strategy: Be Extraordinary

Tom Peters describes a meeting with Barry Gibbons, former chief of Burger King, in which they decide that anything is better than being ordinary. A little long at 3 minutes, but good stuff.

Posted in Strategy | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to Perfect Your Social Media Marketing Strategy

Businesses are adopting social media marketing and are interacting and engaging with their online customers. While most companies already have an online presence, many are unsure about how to get more from their social media marketing strategy. You could incorporate … Continue reading

Posted in Facebook, Marketing, Online Marketing, social media, social networking, Twitter | Tagged , , , , , , , , , , , , , , , | Leave a comment

How To Use Twitter For Your Business

While marketing your business through Twitter, you need to have a strategy. You need to first decide your target audience. You need to be specific about the group that you want to reach and stick to it. Once you have … Continue reading

Posted in Marketing, Online Marketing, social media, Twitter | Tagged , , , , , , , , , , , , , , , | Leave a comment

How QR Codes Work

A Quick Response (QR) code is also known as a data matrix code. These codes can hold more information than the traditional barcodes. The QR code has to be scanned and it could be linked to a text message, a … Continue reading

Posted in Marketing, Online Marketing, QR Codes | Tagged , , , , , , , , , , , , , , , | 1 Comment